Källströms Smycken
A Shopify store that ranks
- Status
- Live
- Type
- E-commerce
- Platform
- Shopify
- Focus
- SEO + AI
Källströms sells water-resistant jewellery made to be given away. We built the whole store on Shopify, with a theme focused on conversion and SEO in every template. On top of that we built an AI blog writer that publishes strictly SEO-driven articles to the store’s gift guide. The result: more conversions and better rankings on Google.
The store
Store design
A warm, gift-focused design with clear categories, bestsellers and reviews, so visitors find the right piece quickly.
Built to convert
Product pages and checkout with the trust signals that matter: free shipping, 30-day returns, and Klarna and Swish.
SEO throughout
SEO built into every template, from product pages to categories, so the store is found on Google.
Custom theme
Built on Shopify’s Dawn theme with custom Liquid templates, so the store is easy to run and quick to load.
AI blog writer
Publishes on a schedule
New articles go out to the gift guide on a fixed schedule, each one targeting its own keyword cluster.
Quality gate
Every draft is checked for structure, product facts, claims and uniqueness, and scored by an AI judge, before anything goes live.
Live products
Product cards, FAQ and related articles are rendered by the template with live prices, never baked into the text.
Built for Google
FAQ markup, breadcrumbs and SEO metadata on every article help them show up better in search.
Tech stack
- Shopify
- Liquid
- Shopify Admin API
- TypeScript
- GitHub Actions
- Claude AI
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